I am a strategic consultant with deep expertise in football development, business transformation, and data-driven growth.
My experience includes developing a national football strategy at federation level and leading strategic transformation for one of Russia’s top clubs — across commercial, sporting, and women’s football divisions.
I’m passionate about driving impact through strategy and always ready for ambitious challenges.
Football Industry Expertise
Market & Data Analysis
Strategic Planning
Services
⚽ Strategic Planning for Football Clubs (All Levels)
Development of tailored strategies for professional, academy, and women’s teams — including structural planning, goal setting, sustainable growth models, and long-term positioning
🏛 Federation Development Strategy Consulting
Support for national and regional football federations in designing development programs, including full alignment with FIFA and UEFA standards, strategic goal-setting, and institutional implementation
💰 Commercial Strategy Design for Sports Organizations
Building revenue models for clubs and federations, including sponsorship, media rights, ticketing, merchandising, and innovative monetization channels
👩🎤 Women’s Football Club Development
Designing growth strategies for women’s teams — focusing on performance, visibility, and transforming the club into a media and commercial asset
📋 Football Governance & Compliance Frameworks
Creating operational structures, compliance systems, licensing models, and governance frameworks tailored to football organizations
🧍♂️ Fan Base & Community Development Strategy
Developing strategies to grow, activate, and retain fan and community engagement — from grassroots to matchday experience
Designing non-coaching strategies to improve sporting outcomes: squad architecture, transfer models, long-term player profiling, and talent development
🖇 Strategic Document Development for C-Level Stakeholders
Crafting presentations, reports, and strategy documents tailored for CEOs, boards, investors, and senior executives.
🌍 Internationalization Planning for Clubs
Helping clubs navigate international growth, market entry, — with a focus on legal, operational, and strategic alignment
🤝 Custom Advisory Sessions
One-on-one strategic consulting sessions tailored to specific needs — from project assessments and executive mentorship to rapid feedback on strategic plans
Experience
Russian Football Union
Strategy and Development Specialist
Worked on national football development programs in collaboration with UEFA, including the Grassroots Strategy, the first-ever Beach Soccer Development Program, and the Women's Football Strategic Framework. Led content creation, benchmarking, and stakeholder alignment at the federal level.
2024 – present
FC Dynamo Moscow
2022 – 2024
Strategy and Development Specialist
Responsible for shaping the club’s commercial, sporting, and women’s football strategies. Provided direct strategic support to the CEO and Chairman of the Board, including scenario modeling, long-term planning, and cross-departmental integration of key initiatives.
Projects
National Football Development Strategy (Russia, 2025–2028)
I co-led the creation of Russia’s national football strategy, setting a multi-year development roadmap across grassroots, elite, and women's football. The strategy integrated international benchmarking, structural reform proposals, and measurable KPIs — with a focus on governance, participation growth, and institutional partnerships
Grassroots Football Development Program (UEFA Charter Alignment)
Developed a nationwide grassroots football strategy aligned with UEFA’s Grassroots Charter standards. The work focused on scaling participation through local ecosystems, corporate football, and private academies — while maintaining close coordination with UEFA experts to ensure compliance and international best practice transfer
National Beach Soccer Development Program (Russia, 2024-2027)
Designed the world’s first comprehensive national development program focused exclusively on beach soccer. The strategy emphasized the professional tier — including league structure, club licensing, calendar reform, and international integration — setting a benchmark for specialized formats of the game
Developed and delivered the official President’s Report for the RFU Annual Conference — a high-stakes presentation tailored for federation leadership, regional heads, and international stakeholders. Combined strong narrative structure with high-end visual design to clearly communicate strategic priorities, results, and future objectives
Commercial Strategy 2025–2030 (FC Dynamo Moscow)
Developed the club’s long-term commercial strategy, underpinned by advanced financial modeling, global revenue benchmarking, and deep market analysis. The work focused on sustainable revenue growth, diversification of income streams, and enhancing brand equity in line with international best practices
Sport Strategy 2025/26 (FC Dynamo Moscow)
Led the development of the club’s sporting strategy for the 2025/26 season in direct collaboration with the CEO and Chairman of the Board. Focused on aligning squad structure, performance objectives, and long-term planning — ensuring strategic clarity at the executive level and operational consistency across departments.
Women’s Football Club Strategy 2025–2028
Created the first media-driven women's football strategy in Russia, focused on transforming the club into a high-visibility media asset. The approach integrated sporting growth, commercial sustainability, and digital brand-building — setting a new standard for women’s club development in the region.
Get in Touch
Frequently Asked Questions
Q:
What kind of clients do you work with?
A:
I work with a wide range of clients: football clubs (men’s, women’s, youth), national and regional federations, leagues, sports startups, and even non-sports organizations looking to enter or expand within the football ecosystem.
Q:
Do you only consult within football?
A:
Football is my core area of expertise, but I also provide strategic and commercial support to adjacent industries — including media, sponsorship, community development, and sports-tech.
Q:
Do you offer one-time consultations or only long-term projects?
A:
Both. I offer tailored advisory sessions (even 1–2 hours) as well as longer-term strategic partnerships depending on your needs.
Q:
What is your typical process?
A:
Every engagement starts with a short discovery session. Then I prepare a tailored offer, timeline, and suggested scope — whether it's strategic planning, benchmarking, or executive advisory.
Q:
Do you work under NDA / confidential terms?
A:
Yes — confidentiality is a core part of my work. NDAs are welcome if required.